Independent Founder & Systems Thinker
Architecture decides.
Execution delivers.
I design, build, and operate durable systems — from software platforms to independent ventures.
See the work
Independent Founder & Systems Thinker
I design, build, and operate durable systems — from software platforms to independent ventures.
See the workOver the years I’ve launched multiple digital products and built a diverse portfolio of web properties — some of which were acquired — while developing others into long-term assets. I’ve worked in senior technical roles while simultaneously building and operating my own ventures.
I gradually moved away from client work to focus on ownership: building products, structuring systems and thinking long-term.
Today most of my work lives inside MDBTQ, a product company where I focus on building systems, refining operations and developing long-term digital assets.
My interest in publishing and digital ownership goes back much further. In 1997, I founded an independent netlabel that is still online today — an early lesson in building things meant to last.
This site is where I document the ongoing work: systems, operations and the realities of building and maintaining digital assets over time.
Designing and maintaining digital platforms end-to-end — from domain modeling and architecture to deployment and operational stability. Most of my work happens below the surface: making sure systems remain coherent as they grow.
Building internal tooling, automation and dashboards that reduce dependency on fragmented SaaS tools and increase ownership. Clarity over convenience. Control over complexity.
Shaping product structure, priorities and execution paths — not as consultancy, but as part of building and operating the products themselves. Turning ideas into systems that can actually run.